What Is Generative Engine Optimization (GEO)? (And How to Create a GEO Strategy) Your buyers used to Google everything. Now they ask ChatGPT. And Perplexity. And whatever Google's AI Overview says at the top of the page. So when a buyer asks, "What's the best tool for [your exact category]?", the question is simple: does AI mention
Topical Authority: How to Become the Brand AI Tools Think Of Want AI tools to think of you when someone asks about your category? Then you need to own the whole topic. Welcome to one of the biggest GEO content strategy priorities: building topical authority. (This post is part of our GEO strategy guide. Catching up? We've covered micro-
Why Authority Decides Who Gets Cited in AI Search You gotta stop underestimating AUTHORITY. You can publish the most helpful content on the internet. But if nobody else is talking about your brand, Google and AI tools have fewer reasons to trust and mention you. So, your next GEO content strategy priority? BUILD. MORE. AUTHORITY. (This post is part
Micro-Intent Queries: Your Secret Weapon for GEO Content Strategy If there's one thing to prioritize in your GEO content strategy, it's this: micro-intent queries. They're the long, hyper-specific searches your best buyers type into Google and ask ChatGPT when they're close to a decision. And in the age of
