Content with a journalist’s standard.
Innovatech Content is a founder-led content agency helping B2B tech and SaaS brands get found in Google, cited by AI, and talked about by the publications their buyers trust.
Hi, I’m Ioana.
I studied journalism, and that training still shapes everything we do: lead with the answer, check every fact, and make people want to keep reading.
Since 2019, I’ve written 2,000+ articles for B2B brands like monday.com, Freshworks, BetterUp, ActiveCampaign, and Qualtrics, many of them through some of the best SEO and content agencies in the business.
Along the way, I watched search change. Buyers started asking ChatGPT for recommendations, and the brands that win now are the ones AI tools understand and trust.
I started Innovatech to bring that same standard directly to SaaS brands and agencies, with a trained team behind me.
Born in Transylvania, raised in Texas, and now based in Barcelona.
How we work.
Buyers educate themselves.
So we create content that teaches, compares, and answers their questions long before they talk to sales.
Every piece gets edited.
Trained B2B SaaS writers create every piece, and it’s edited in-house before it ever reaches you.
Humans write. AI assists.
We use AI for research and brainstorming. People handle the writing, fact-checking, and editing.
The people behind the words.
Ioana Wilkinson
Founder & Director of GEO Content StrategyIoana is a GEO content strategist, digital PR specialist, and B2B SaaS writer with 2,000+ articles for brands like monday.com and Freshworks. She’s obsessed with helping founders scale and win more clients. Off the clock, she’s snorkeling, exploring, or enjoying a café con leche in Barcelona.
Emmy Jenkins
Head of Technical ContentEmmy has 15 years of experience making complex subjects clear, useful, and discoverable for brands like Fujitsu, Amazon, monday.com, Toggl, and Motion. Outside of work, she’s a well-traveled permaculturist and the founder of Rhymes on the Rocks, an independent poetry night.
Bernard Godspower
SEO & GEO Content ManagerBernard turns complex ideas into content people actually want to read (and that search engines and AI platforms can understand), with a particular interest in B2B SaaS and tech. Outside of content, he’s reading, listening to comedy podcasts, or taking long walks with his headphones on.
Siddharth Sharma
B2B SaaS Content WriterSiddharth is a B2B SaaS content marketer with 5+ years of experience helping software brands scale through clear, conversion-focused content. Offline, he heads straight for the mountains to touch some actual grass and reset his screen time.
Rashi Jaitly
B2B SaaS Content WriterRashi helps SaaS businesses create irreplaceable content through research reports, e-books, long-form blogs, and case studies, and has generated over 1.5 million views for clients. Outside of work, Rashi is happily traveling her heart out, one new place at a time.
Let’s make your brand the answer.
In Google, in AI search, and in the publications your buyers read.