Case study · White-label content at scale

1,350+ guest posts in five years. That’s more than one every working day.

ClientConfidential client: US-based SEO and digital PR agency
What we didWhite-label guest posts and article refreshes for B2B SaaS and tech brands
Results1,350+ pieces and 2M+ words in total, delivered over five years

The challenge

Our client builds authority for B2B SaaS and tech brands, and much of that work runs on guest posts placed on outside publications. Every piece has two audiences to win over: the client, who wants expert content on their topic, and the publisher, who decides whether it runs at all. The agency needed a writer who could hit both bars, on deadline, at serious volume.

What we did

We wrote to each publisher’s standards.

Every outlet has its own guidelines, tone and pet peeves. Each piece was shaped to fit where it was going, so editors could say yes without sending it back.

We brought subject matter depth.

The agency trusted us with its high-value B2B SaaS and tech clients, where readers spot thin content fast. We dug into the product, the market and the reader’s real questions before writing a word.

We kept the pace steady.

We started at 16 articles a month in 2021 and grew to six pieces a week, a pace we held from January 2024 to September 2026. The agency could plan its placements around our output (and promise its clients timelines with confidence).

We refreshed what was already ranking.

Beyond new posts, we updated existing articles to match each refresh brief’s goals, keeping strong content current and competitive.

The results

A whole bookshelf of content. Zero quality dip.

1,350+guest posts and articles, or more than one every working day for five years
2M+words written in total over five years (about 25 full-length books)
139weeks straight at six pieces a week
How the volume grew (+62%)
202116 a month
20224 a week
2022–20245 a week
2024–20266 a week
Published on

HubSpot · Content Marketing Institute · Cognism · Toggl

“Give my compliments to the writer, it’s one of the best guest post article drafts we’ve received. She has followed all the editorial guidelines, included relevant images and internal links, followed the formatting rules and even found our app page (which we haven’t actually publicly launched yet). Appreciate her detailed research.”
Publication editor, on a B2B SaaS guest post
“I don’t say it enough – Ioana’s work is a privilege to read. She’s always so on point with everything. Her examples are fantastic, her images are outstanding… She’s just excellent and I hope she knows it.”
Senior SEO Content Editor, confidential white-label client

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