Content engineers trust. #1 in Google and in AI answers.

The challenge

Engineers are the toughest audience in B2B. They spot a fluffy article in the first paragraph, and they close the tab just as fast.

Wiz (cloud security), Gable (data quality), New Relic (observability) and Fujitsu (enterprise PostgreSQL) all sell to exactly these readers: security engineers, platform teams, SREs, data engineers and database admins. They needed content deep enough to earn an engineer’s trust, and clear enough to win in Google and in the AI tools engineers now use to research (ChatGPT, Perplexity, AI Overviews).

What we did

We put a technical specialist on it.

Emmy, our Head of Technical Content, covers topics like CI/CD security, software supply chains, data contracts, observability tooling and database migrations. She writes like an insider, because 15 years of experience and deep technical expertise make her one.

We wrote in each brand’s voice.

Every guide was ghostwritten in each company’s voice, so it published under their names and fit right in with the rest of their content.

We wrote answer-first.

Clear definitions up top, scannable sections, and comparison lists that engineers can skim and AI tools can quote directly.

We targeted the questions engineers ask.

“What is security as code?” “What are the best shift-left data tools?” “What are the best Datadog alternatives?” Each guide answers one real question at the moment a team is researching, or building a shortlist.