How a healthcare cybersecurity firm grew weekly traffic 17x in three weeks.

The challenge

Solution Synergy protects healthcare organizations from cyber threats, and that’s a market where buyers do serious homework before they ever book a call. The technology is deep (AI governance included), and the people buying it run hospitals and clinics. Solution Synergy needed a website that could explain a complex security product in terms of the business problem it solves, for buyers and for the AI tools they now ask for recommendations.

We’ve worked with Steve and his team since May 2026 on positioning and messaging, website content, SEO and AI search, sales collateral, and campaigns.

What we did

We rebuilt the site around how buyers research.

New messaging, a cleaner structure, and copy that tells a hospital IT director what Solution Synergy does in the first five seconds (and tells Google and AI tools the same thing).

We built pages for specific buyers.

Instead of one generic services page, we created solution pages for the exact situations prospects search for, like “cybersecurity for critical access hospitals” and “AI governance for healthcare.”

We wrote for AI search from day one.

The AURA healthcare AI governance page was written answer-first, with clear definitions and quotable explanations, so AI tools could understand it and cite it. Within its first week, it became Perplexity’s #1 source for its topic.

We kept the momentum going.

Fresh content ships in monthly batches, so the site keeps building authority instead of going quiet after launch.